BannerBuilder PRO guides
Advertising Banner Sizes and PNG, JPG or GIF
Use the exact dimensions and file rules supplied by the site where your ad will appear. A banner that fits one placement may be rejected or scaled poorly in another.
Published October 14, 2026 · By BannerBuilder PRO
Which banner size should I choose?
BannerBuilder examples include 468 × 60 classic banners, 728 × 90 leaderboards, 300 × 250 rectangles, and 125 × 125 squares. A wide banner usually needs a shorter headline than a rectangle. Create a separate layout for each placement so the text remains readable rather than stretching one design to fit everything.
Should I export PNG, JPG or GIF?
PNG is a useful choice for sharp text and graphics. JPG can work well for photographic backgrounds, but compression can soften text. GIF supports animation and has a limited color palette. Check the destination site for its supported file formats and maximum file size before choosing. FREE provides PNG/JPG with a watermark; GIF and watermark-free export require PRO.
What are the GIF limits?
BannerBuilder PRO GIF export is limited to 800 × 400 pixels and the configured animation limits. This means a tall layout outside those dimensions is not eligible for GIF export. Choose a supported size, preview the animation, and check the exported file against the destination site’s size limit.
Does a downloaded image include a clickable link?
The image itself is not a clickable advertisement. Upload the exported file to your advertising service and provide your destination URL in that service’s ad settings. Test the published link and use the correct affiliate URL when your promotion depends on referral tracking.
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More banner guides
How to Make a Banner from a Website URL
Turn a public website URL into an editable advertising banner. Learn the Quick Banner workflow, what to review, and how to export your design.
Advertising Banner Sizes and PNG, JPG or GIF
Choose a banner size and export format for advertising placements. Compare 468 × 60, 728 × 90, 300 × 250 and 125 × 125 banners.
How to Create AI and Animated Advertising Banners
Learn how AI backgrounds and editable text work in BannerBuilder PRO, and how to prepare an animated GIF banner for your advertising placement.